Generation Y has for a long time been a hot topic for HR reports. There have been many articles as to what they like, what they avoid, how to hire and retain them efficiently. However, as the oldest members of Generation Y are in their late 30s, we might say business world has shifted its focus to Generation Z.
Comprising the people born between 1995 and 2015, Gen Z constituted 32% of the global population in 2019. They have been taking up 24% of the workforce since 2020. They significantly differ from Gen Y and knowing these differences can step up your game especially in these days where hiring gets harder.
It wouldn’t be a surprise to say Gen Z is much more interested in technology than any other generation. Thus, your company’s online presence and familiarity with technology will be definitive for attracting Gen Z talents. Recent research that has been made with 12.000 young Gen Z proved that 91% of them would prefer the one who provides technological advancements when presented with different jobs with the same offers. Consequently, it is a must for companies to follow various trends and to keep up with the technological era.
Another trait distinguishing Gen Z is their devotion to autonomy and independence. For this reason, it can be charming for Gen Z candidates to offer a more flexible and free work environment. Half of the Gen Z candidates state they consider flexibility as a priority while deciding for an offer, so make sure to emphasize this aspect and be open to offering remote opportunities.
Probably one of the traits today’s youths have, that we appreciate, is that they know what they want, and they don’t avoid working hard or creating new solutions. Gen Y is more team-oriented whereas Gen Z is more competitive and individualistic. This indicates that in addition to promotions and pay increases, acknowledgment and appreciation of their work motivate them, too.
Finally, we might say they are more open minded thanks to the era they are living in. They place great important in working for companies which offer fair and equal promotion opportunities and for this reason companies which don’t offer those might be less interesting. According to a research more than every three out of four Gen Z’ers (77%) state that they would be more willing to work for a more diverse company. It seems they will be forcing many companies to become open minded.
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